· The human is resources, not cost

· Self-surmount, Pursuit of Excellence

· To do the best

· Honesty Based, better lose money than credit.

· Insisting on creating value for the customer, opportunity to

  staff, profit for the stockholder.

· To respect the staff, a company which cannot create opporntunity for staffs has no place where the hope exist.

· Teamwork, we succeed together.

· Fulfills  responsibility, We always bear in mind the responsibilities we have

and put it into action.